Last year, the number of emails sent and received totaled over 205 billion.

The world is, without a doubt, addicted to our inboxes.

And because of that, despite what the clickbait-generating marketing “ gurus” want you to believe, no, email marketing is not dead.

Nor will it be dead in the foreseeable future.

In fact, one McKinsey study suggests that email marketing is 40 times more effective at acquiring new customers than Twitter and Facebook combined. 

So, if email is here to stay, then it makes sense for marketers to understand it as well as possible. And a big part of that is clearing up the many dangerous myths that have been repeated so often that they’ve somehow become “facts.” 

In this guide, we’ll look at the six worst offenders.